Greeting Attendees | BSI Exhibits

Greeting Attendees
or, 11 Ways Not To Greet Attendees

It is critical for your staff to create a welcome atmosphere that makes it appealing for attendees to want to stop by. What you don’t do can be as important as what you do.

The following are things you should avoid:

1. Don’t sit. You give attendees the impression you don’t care or you’re lazy. Attendees won’t interrupt your private time, as they see it.

2. Don’t read. You aren’t able to make eye contact with attendees as they walk by your booth.

3. Don’t smoke. It’s impolite and can actually be offensive to a prospective customer.

4. Don’t eat or drink. It is just plain rude and messy. Potential customers are too polite to bother you when you’re eating.

5. Don’t ignore attendees. If you’re busy when someone approaches, either acknowledge him/her or try to include him/her in your conversation. If you’re talking with a booth mate, break it off immediately.

6. Don’t talk on the telephone. Why do you need a phone in your booth? Time on the phone is time away from potential prospects and tells everyone you have better things to do.

7. Don’t be a border guard. Don’t stand where you become a barricade or block the attendees’ view. Stand near the aisle and off to the side.

8. Don’t hand out literature freely. Your catalogs and brochures end up in a bag with everyone else’s literature. Be discriminating in who gets literature. Better yet, mail them to qualified prospects after the show.

9. Don’t underestimate prospects. Get out of the habit of sizing up somebody simply by the way they look. Qualify them, don’t classify them.

10. Don’t cluster with friends and other booth personnel.

11. Don’t be a “street gang.”Nobody will approach a group of strangers, it’s too intimidating. Be more approachable.

Source: How to Get the Most Out of Trade Shows by Steve Miller, Federal Way, Washington A message from your show professionals and IAEM Services, Inc. Copyright © IAEM Services, Inc., 2003

BSI Exhibits – A Berm Studios Incorporated Company

BERM History | BSI Exhibits

“Do it right. Do it on time. Do whatever it takes.”
– Sydney Berman –
A lot has changed since those words were first spoken, but our absolute commitment to them will never change. They summarize the philosophy that turned Berm Studios into a full service, state of-the-art exhibit marketer with over 60,000 square feet of design, manufacturing and storage facilities. They reflect the values that earned our debt-free, family-owned business one of the highest credit ratings of any independent in the industry. Most importantly, they’re at the core of what makes clients trust their image to us, time and time again.
Company Background:

This year Berm Studios celebrates 70 years of continuously unique exhibit and display design, fabrication and servicing – not only for trade shows, but for museums, visitor centers, executive briefing centers, corporate lobbies and interiors.  In short – we produce anything in the dimensional marketing world that helps promote and sell products and services throughout the United States and around the world.
First established as a sign shop in 1940, Berm Studios was in the forefront of the fledgling exhibit industry.  The company’s growth exceeded even the most optimistic projections of an expanding profession and today, Berm Studios, Inc., an independent exhibit and museum marketing firm, is one of the largest, most financially secure in the country.
Berm Studios clients can call upon our in-house experts in graphic design, exhibit design, construction, transportation, logistics, exhibit installation and dismantling, event planning, special product marketing, managerial services, client education, training and travel and housing coordination.
Berm Studios is managed and operated by the second and third generations of the founder, Sydney Berman.  While the company has become a state-of-the-art museum provider and exhibit marketer, it still follows Mr. Berman’s simple, insightful instructions, “Do it right. Do it on time. Do whatever it takes.”
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