Disc In, Graphics Out…We Wish.
Good exhibit graphics are critical for a number of reasons; not the least of which is, they’re generally what drives a potential client’s first impression of your company. That first impression says a lot about what and who you are as a company. It can also be a powerful tool. Good exhibit graphics don’t just happen. In fact, the list of variables that could potentially apply to any given project, is long and complex; enough that we like to refer to it as the “Black art”.
Assuming that your graphics are properly designed, (yes, there are some rules for that, as well) the choices that are made for production can directly affect their physical performance. Choosing the correct substrate, printing process, and lamination, are, at least, affected by considerations of size, location, lighting, and flexibility of use. Other considerations such as mounting or hanging method, consistency or coordination with existing graphics, and handling for transportation, all may play a role, as well.
Mix up a few of these considerations, and you can begin to see that good exhibit graphics are no accident. That’s OK. They’re an investment in your company’s presence; it’s mission and it’s message, and should be trusted to a partner with experience in both the planning and production of your valuable “first impression”. Your local sign shop might do a fine job on some projects, (and they can be a godsend when disaster strikes and you need something in a hurry), but regardless of what they may advertise, their expertise is not in trade show graphics. At least not good ones.
Good exhibit graphics also cost good money. Most investments do. We certainly understand there are many sources for graphics, and you can certainly “shop price”. Just keep in mind that the critical first impression you make on potential new clients, might just end up being …“We shopped price.”
Trust your exhibit program, and your budget, to the company with over 70 years of expertise.