Ferring Pharmaceuticals - AAOS
Challenge: Create new brand excitement, and reinforce the primary brand message in a compact exhibit space among much larger spaces. Marketing an alternative solution to a market driven primarily by more traditional methods and products, and who's ultimate goal is the preservation and reclamation of movement.
Solution: The creative team at BSI Exhibits suggested an exhibit structure that, at a moments glance, suggests movement, and embarked on the creation of the sculptural structure you see here. Three sixteen foot tall tensioned fabric structures, branded and evocative of a major element within the brand logo, rotate on a central platform turntable, creating the illusive, movement of human legs. The use of thin-wall and structural extruded aluminum and fabric throughout the exhibit, created a solution that was not only contemporary and exciting to experience, but one that was lightweight and easily installed, as well.
