Do You Really Get What You Pay For…
If the only component to cost was what you directly paid for an item or service, this would be easy. The reality is that no product or service exists in a vacuum and, in many cases, the product and service work together to deliver (hopefully) your intended result.
One instance was touched on in our last segment: Weight cost. A simple example would be buying an exhibit on price, that is heavier than a more expensive choice, but erasing any savings by paying more to ship it. Depending on your schedule, this factor alone could end up costing you more over time.
Another good example is buying a more inexpensive version of a trusted product. It looks the same online, and the description seems to match, but the reality ends up being maintenance costs and failures requiring replacement. It doesn’t take too many replacements of inferior products before they equal the cost of the trusted version.
Digital printing is a popular target for savings as well. There are a wide variety of printers, substrates, and techniques to be had; but not all of them work properly in every case. Most printing is actually performance specific and require experience to choose correctly. The wrong choices can be costly. Imagine having to hang your new full color banner in place that allows lots of light to pass through it from behind. At best your images will wash out. At worst, your message and or logo become unreadable.
File preparation or disc checks, go hand in hand with the last example. Some people think it’s as simple as “disc in – graphics out.” We wish it were. I’m sure you’ve been places and seen graphics that were blurry and pixilated when enlarged. That’s insufficient resolution; a problem that could be avoided with a simple disc check. Your graphics are what your potential client sees first, so good graphics are essential. Good graphics also cost a bit more. In fact, they cost just about as much as printing poorly prepared and printed graphics over again.
Trust your exhibit program, and your budget, to the company with over 70 years of expertise.