Is Weight Really The Enemy…
When looking at a trade show or convention budget, managers often attack in two seemingly obvious places: price and weight. We’ll talk about price next time, this time let’s focus on weight. True. Weight does have an effect on costs, when considered in the context of shipping and drayage charges. Lighter is better. The surprise comes when managers try to use the same lightweight technologies, (that reign supreme for their portable exhibit programs) in their larger custom exhibits.
A custom exhibit program that is carefully engineered and constructed of lightweight materials, but also has a parts list as long as your arm, defeats the intent. Some exhibit suppliers are only equipped to solve that half of the challenge. The often ignored other half of the challenge is continuing labor costs. Labor is time. Time is expensive. It’s simple. The more parts there are, the longer it will take to inventory and maintain those parts. That’s labor. These same parts will also take longer to assemble and dismantle at the show. That’s labor, too. The reality is that an assumption of savings based on weight of components and packaging alone, can often be incorrect. Without the benefit of the expertise to design with the right combination of materials and technologies, you may fail to successfully meet both halves of the challenge.
Trust your exhibit program, and your budget, to the company with over 70 years of expertise.